Drakula

Drakulaは、2020年に設立されたNFT特化型ソーシャルネットワーク「Showtime」として始まり、しばしば「NFTのためのInstagram」と評されました。2021年にプレシードで61万ドル、シードで760万ドルを調達し、2022年1月にメインネットでローンチしました。 その後、Farcaster上に構築されたショート動画プラットフォームへと方向転換し、クリエイターが各トークン取引から5%の手数料を得るクリエイタートークンを導入しました。ローンチから12日間で、クリエイターに57万5,000ドル以上が支払われ、オンチェーンによる「クリエイト・トゥ・アーン」モデルが実証されました。 2024年3月、DrakulaはDEGENエコシステムから1,000万DEGENの助成金を受け取り、2,000万DEGEN（約33万3,000ドル）のオンチェーン・クリエイター基金を立ち上げ、オリジナル動画クリエイターに毎週最大1,000ドルを提供しました。この基金は後に80万ドルにまで拡大し、ショート動画における初期の持続的なオンチェーン・クリエイターインセンティブの1つとなりました。

Drakula is a short-form video social application from Showtime Technologies, whose CEO is Alex Masmej. Masmej famously funded his move from France to San Francisco by tokenising himself through the $ALEX personal token that sold a share of his future income, making him an early practitioner of social tokens and the creator economy. The predecessor company, Showtime, was pitched as the Instagram of NFTs and raised a $7.6 million seed round led by Paradigm in September 2021 with participation from Balaji Srinivasan and Naval Ravikant, following an earlier round in February 2021 from Dragonfly Capital and Robot Ventures. Observing creators migrating back to TikTok during the bear market, the team pivoted to short-form video in 2023 and rebranded as Drakula, with the official account retaining the Showtime-era username.

The product is built on Base and the Farcaster social graph. Users can sign in with Farcaster, Google, Apple or even a TikTok account, and the feed is a familiar stream of short videos, except that each video can be minted, creators have their own videocoins, engagement and referrals generate BLOOD points, and DEGEN was brought in as the primary trading token alongside a contribution of 10 million DEGEN in funding. After launch the team disclosed more than 20,000 creators joining, around 48,000 smart accounts and 5,000 weekly active users, and it drove over $1 billion of $DEGEN volume in the Farcaster economy. The team's self-positioning is to overtake TikTok so that even doomscrollers earn, with a longer-term ambition of turning the social graph into a protocol other apps can reuse.

Future strategy and roadmap: the next step is a relaunch under the name 10k. The new application from the same team changes the rule so that a video becomes a tradable token on Base once it reaches 10,000 mints, rewards users who mint high-quality content early through a curation mechanism, and lets creators sustainably build their own token community over their first 100 videos. The risk is that this is a second consecutive reset after Showtime to Drakula to 10k, and each reset forces existing users to start over, with accumulated social connections and creative assets hard to migrate. Retention in short-form video SocialFi depends heavily on continuous token incentives, and whether content supply and watch time can stand on their own once incentives fade is unproven. It also faces competition both from mature products like TikTok and from contemporaneous SocialFi apps such as Rodeo and Tribe.

Alex Masmej、NFTベースのソーシャルメディアネットワークDrakula（旧Showtime）の創業者兼CEO。2021年にParadigm、Dragonflyなどから800万ドルを調達し、2024～2025年に300万ドルの収益を達成。過去にはMetaCartel DAOの運営に関与し、Marketing DAOおよびStake Capitalの創設メンバー、Spearhead支援のRound Pegs CapitalのSolo GPを務めた。他の共同創業者に関する信頼できる情報は見つかっていない。