Feature

Feature is an entertainment studio and technology company building its patent-pending Smart Content technology on Avalanche, addressing passive viewership and the ad-and-subscription monetization of the streaming era by turning episodes, scenes and songs into interactive experience layers. The technology plugs into any streaming platform or media file through an API, so viewers who finish an episode, watch a live performance or listen to a new single can claim rewards such as digital art, product discounts, early access and event tickets, converting watching into verifiable participation.

An early iteration of the technology was integrated into the Netflix platform to power an interactive campaign for the third season of Love, Death + Robots; the interactive episodic series Lollipop Racing was co-produced and written with the creator of the Fast and the Furious franchise, and the company was selected for the Collider On The Lot accelerator run by Warner Bros. Discovery and Acme Innovation, with the Avalanche ecosystem page listing Feature as a representative Smart Content project.