Flight3

Flight3 is the Web3 unit of Flight Story, providing brands with strategy and execution for entering crypto markets. Work spans audience research, narrative design, content production and channel scheduling, usually delivered as integrated programmes rather than single-channel assets, with clients concentrated among consumer brands, sports and entertainment organisations.

The method starts with matching topics to audiences, then fixes a communication through-line; a content team produces long-form video, graphics and offline materials, which are distributed by channel and measured. The team combines conventional brand storytelling with the vocabulary of on-chain audiences, and has handled brand collaborations with NFT projects, live events and creator partnerships. It sits in agency services outside crypto-native firms; unlike traditional advertising agencies, it works with wallets, on-chain identity and community context.